- JLV a.s. a BK team a.s.
- Fast food
- About project
The client owns the new ČSAD check-in hall in Florenc, Prague, which is used by customers as an area for rest and refreshments when travelling by public transport. MORIS design's task was to create a new concept for increasing the visibility of the fast food brand which the client operates here in the form of franchises. The appearance of the hall with refreshments no longer met modern fast food standards, and customers didn't find it an environment in which they felt good.
The long-term goals of the investment in the lobby reconstruction are the overall improvement of the image of the space around the restaurant and support of the brand, thanks to which an increase in impulse purchases is also expected.
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