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MALVÍK

Client
Segment
Realization
2021
About project

We designed the Malvík store concept for those first crucial days

A store which is a crucial point before your child’s birth.                                                       

Emphasis is placed on the graphical representation of the stork figure and the sky, as a clear symbol of the birth of a baby and so linking to those most important items needed for the approaching due date. Our goal was to create a place where you can purchase everything you need to welcome the new member of your family home. From prams and car seats to little necessities not just for the baby, but also for mum. Femininity and graceful elegance combine in every detail through the colour combination of white and pink. Restrained stylishly designed labels on certain products form decorated islands highlighting exceptional products. The emotional need to be both excited yet also calm and prepared for that very first moment: this all comes together in the figure of the stork and the image of the blue sky.

3D floating wooden elements such as the stork, clouds and lights enhance the feeling that you are undoubtedly in the right place. This means that two worlds come together in the store – the one in the heavens, and the one on earth.

Are you missing something for those first crucial days?

Malvík is just the shop for mums and kids who don’t just want to make a purchase, but in particular to draw valuable inspiration directly from the store. As such, you’ll find an inspiration corner for how your child’s room might look: a play area for kids, a baby changing and nursing corner and a lot more inspiring features. Everything you need for those first days is right here.

Do you like this project?

We will be happy to help you with design and implementation of your new store

Non-binding inqury

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