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Teta lékárny

Client
Solvent ČR s.r.o.
Segment
Pharmacy
Realization
2017
About project

Teta pharmacies are changing the sales method in the pharmacy environment. The store's dominant feature is a tree. You can hide under it, taste some tea and recharge your batteries. The elegant waiting and rest areas, the dermo-corner, and most importantly the self-service sales, are elements which make the usually cold and uncomfortable pharmacy environment more pleasant. The unique “herbs“ section is devoted to healthy nutrition and teas. The subtly illuminated materials in the tree crown gradually transition into the trunk, which conceals an effectively installed tea maker.

Customers' comfort is ensured by the discreet zone in front of the dispensing counter, which subtly shows the direction of shopping. The flexible magnetic shelf markings take only a few seconds to change.

The entire concept took almost 2 years to create, with dozens of prototype solutions developed. For perfect testing, 2 complete prototype stores were constructed. The pharmacy's design corresponds to that of the Teta pharmacy chain's branches, but also contains many improvements and new identification elements.

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