A concept which offers online stores the advantages of a physical store with minimal costs
We implemented a physical store for PIKITO in which costs are shared by non-competing online stores. A number of smaller stores and showrooms were created within a larger space. Each of the twelve units in total has its own branding, but they all share storage space, staff facilities, fitting rooms and a checkout area including staff. In this way, the costs for running the stores are markedly lower for individual vendors, while sales are supported through emotions and impulsive purchases. Read about the store design for different brands and diverse ranges HERE.