We're conquering European retail thanks to our creative concept.
Bulgarian retail took note of what a functional creative concept, which we created for the European player Sportisimo, can look like. Moris design is in charge of the gradual revitalisation of certain sports equipment stores. In Sofia, Bulgaria, we once again began with an analysis which greatly helped us correctly define customers' requirements, thereby for example purposefully planning out the distribution of the elements which we adapt to the given country. To not only offer a wide range of sports products, but more importantly attract your customer and maintain their constant attention - that was, among others, also our concept's aim. Of course, every market is different, but emotions are the same at a certain stage of the purchase, and they must come first. The entire development process involved creatives, designers, graphic artists, technologists, constructors and of course the entire production team, to which a big thanks is due.
The clear arrangement of the products, but also the certain aggressiveness of the concept we set, only illustrate the entire concept's functionality. We've already applied the transformation of the Sportisimo store in the Czech market, where we literally reshaped a store in the Palladium, Prague; before the start of the transformation it contained practically only bare walls.
Our new elements (the arrow symbol and the “Gates of the Worlds“) have imprinted a new dynamic face on Sportisimo. In addition to remote navigation to the category, the Gates of the Worlds effectively highlight the selected portfolio and very purposefully begin to play an emotional game with the customer on the spot, thanks in part to the tilting of the visual in the customer's direction.
Our journey was difficult yet successful, and the result of the functional concept is clear proof of that. A correctly set strategy and creativity are our hallmarks, and when combined with an interesting client such as Sportisimo, everything goes much easier. And because Bulgarian retail really appeals to us, we believe it won't be our last time here.