Surely you often ask yourself a question, how to create an ideal brief accurately and efficiently so both participating parties have the same entry information that they are clear with. That is the only guarantee that the result will be simply perfect and you will receive the desirable and measurable results.
Unfortunately, we will disappoint you. Ideal brief does not simply exist. But there is at least 15 points to help out both parties to come up to the best solution possible.
This simple document supposes to be a form of help, please note this is not any dogma. Each product and brand has its own specifics, and this must be taken into account while creating a brief. Your additional comments and extra information provided are always truly welcome. The aim of this document is to have the best brief possible. We simply want to be partners!