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Press Kit

About MORIS design

The company MORIS design s.r.o. (founded 1997) is a leading Czech company in the field of in-store design, branding and POS stands, with a significant overlap in the field of marketing. The name is based on the focus of the company in its beginnings – Municipal ORIentation Systems. Since then, the company has been growing continuously, expanding its scope, capacity and technological equipment. Today, the company carries out complete commercial interiors (including exteriors), from design through development, testing and production, to the installation itself. Its designs always consider the client’s business and marketing goals. The company doesn’t just operate in the Czech Republic or Slovakia, where it has branches. You can see its store designs and POS stands across Europe. It exports POS stands to over 45 countries around the world, including China, Australia and the USA.

The company can be divided into three divisions – MORIS design, MORIS construction and MORIS distribution. 

MORIS construction provides construction work. The division often works as a general contractor and delivers full service – from project documentation to all sorts of construction works. MORIS construction deals with both commercial spaces (showrooms, stores, offices) and non-commercial spaces (flats, houses).

MORIS distribution is a supplier of high-quality sports and outdoor equipment. It has an exclusive right to represent well-known brands in the Czech Republic and Slovakia – such as LEDLENSER, GOAL ZERO, WILEY X, LIFESAVER and SETOLITE.

The company is located in Tiskařská Street in Prague. Here you will find its offices, as well as its very own warehouse and storage spaces.

To find out about current events, projects and news from our company, please visit the News section.

 

 

We are the number-one company in the field of in-store design

    •   Development, design and production under the same roof
    •   Emphasis on innovation in design and technology
    •   Modern and functional concepts
    •   Designs based on data from store-check

  •   Prototyping of every component

    •   Unique 100-m2 test-store right in our warehouse
    •   Facility management
    •   Construction adjustments of stores, offices, showrooms
    •   General contractor


Company Management

Nowadays, Adam Klofáč and his brother Filip Klofáč are in charge. Together they manage the whole company, which includes strategic planning, business meetings, contact with clients, company development and expansion, etc.

Adam worked his way up through the company. A big step for him was the rebranding of the Teta drugstore, which still keeps a fair number of his colleagues busy. And of course it does; we’re talking about redesigning more than 800 stores in the Czech Republic and Slovakia.

Gradually, he worked his way up to the position of Sales Director. He also founded and now manages the MORIS construction division. Now he uses his acquired skills and experience in the role of co-owner. Today, he manages MORIS design with his brother Filip.

Adam Klofáč
Spolumajitel

 


Filip is a co-owner and Managing Director of MORIS design. During his “MORIS career”, he tried his hand at everything that was needed. He went from administrative work and production processes, through managing the distribution division to the very top. Thanks to his large portfolio of experience, he managed to implement a new business information system. While working full-time, he successfully finished his Master’s studies at VŠE.

As a co-owner, he takes part in managing MORIS design, with a focus on production processes and project implementation.

Filip Klofáč
Spolumajitel

Company Founder

The MORIS design company was founded on the 7th of May 1997 by Radomír Klofáč. Over the years, he built a company that became the market leader and expert in in-store design. During that time, the best-known brands in Czech and global retail became the company’s clients.

Radomír Klofáč (born 6 January 1968, Prague) is a Czech businessman and founder of the Czech family-run business MORIS design, which he founded in 1997. He led his company through all the important changes that took place along the way. For getting the company through the 2008 global financial crisis, Radomír won the Krizi navzdory Award (Despite the Crisis). For his comprehensive attitude he was named Marketer of the Year 2013.

His biggest success is that his sons Adam and Filip now lead the company with the same family values.

Radomír Klofáč
Zakladatel

Company History

Radomír Klofáč started a business in commercial interior production, with almost no resources, right after the Velvet Revolution. He also began to equip stores with furniture of his own design. In 1997, he became familiar with sign-making when he offered to mark non-commercial objects for Czech cities in exchange for operating their commercial system for the next 20 years. Three cities were interested, and thus the MORIS project was created.

  •  7 May 1997 – Radomír Klofáč starts the MORIS design company, which first focuses on sign-making. On that same day, he found an older plotter, graphic designer and a workspace, and began the story of a family business.
  •  1998 – The company makes the biggest outdoor poster in Czech history up to then – an outdoor megaboard with Václav Klaus (the former Czech president). The poster was to be made overnight and used during his campaign in Letná.
  •  2004 – The company’s first big contract was the rebranding of 163 Kodak stores. At the same time, it began a partnership with Panasonic. MORIS design then became a general supplier of POS stands for its stores across Europe. At this time, the company also relocated from Prague – Vinohrady to its production branch in Prague – Nusle. 
  •  2006 – As contracts were reaching a new level, the company started to participate in competitions in the Czech Republic, as well as abroad. In 2006 the company won its first Golden Crown at the POPAI Central Europe competition. Since then, MORIS design has been dominating design and retail competitions.
  •  2009 – The global financial crisis hit companies all around the world, including MORIS. To minimize their expenses, companies started to let people go. But the founder of MORIS design began to invest in technologies and educate his employees. When the crisis ended, the company was ahead of its competition and fully ready for new clients.
  •  2012 – MORIS design secured a contract to rebrand more than 800 Teta drugstores in the Czech Republic and Slovakia.
  •  2018 – Radomír Klofáč gradually passes the leadership on to his sons Adam and Filip, who have played their role in managing the company since then.
  •  2021 – MORIS design won gold, silver and bronze at the prestigious POPAI Awards Paris competition for three different projects. For the first time, one company took all three places in a single year.
  •  2022 – The company celebrated its 25th anniversary, with more than 1,200 finished stores and 70+ awards. Today, Adam and Filip Klofáč fully manage the company.

Our Projects

In- store design

We have had the opportunity to provide thousands of stores with a new design, both in the Czech Republic and abroad. We gradually modernized the Teta drugstores. For this business partner, we did a complete rebranding and created a new design concept that we’re installing in all their stores. We also implemented unique elements into some of them – such as a room for the Dog’s Barber Shop, veterinary services and the Nasyptesi service, which reduces the use of packaging. Our Sportisimo design concept can be seen not only in Prague, but in Bucharest as well. For the three biggest mobile service providers in the Czech Republic – O2, Vodafone and T-Mobile – we designed and built kiosks and stores. These are just some of our biggest projects. You’ll find all our projects on our website, in the section In-Store Design. 

Display stands

You can find our POS stands in the Czech Republic and abroad. This applies to our biggest contract in this field – the production of Panasonic stands for stores across Europe. The practical stand Primalex for PPG Deco Czech enables one to check paint samples in different light conditions. We have produced cosmetics stands for Revlon and Dermacol. You can find our stands for Stella Artois, Pilsner Urquell, Hamé and Möet & Chandon. All our POS stands can be found on our website, in the section Display Stands.

Company Awards

The MORIS design company has won many local and international awards. This includes first place at the VISA Czech Top Shop 2021 and the Duhový paprsek competition, several POPAI Awards in the Czech Republic, and silver at the 2019 Equa Bank Family Business of the Year competition. MORIS design won first, second and third place in one year at the POPAI Awards Paris, the only company ever to do so. A list of all awards can be found on our website, morisdesign.com, in the Awards section.



Projects We Support

VISA Czech Top Shop and VISA Slovak Top Shop

We have been helping our clients move forward for twenty-five years. Now we can also participate in the development of Czech and Slovak retail thanks to the unique VISA Czech Top Shop and VISA Slovak Top Shop projects. These present consumers with additional interesting stores and enable merchants to improve the customer experience. Every month, an expert jury goes to stores all over the Czech Republic and Slovakia, where they evaluate the design concept, service, product presentation and several other criteria. Every month, the best store is announced, which will be in the limelight and, in addition, can apply for the prestigious title of Store of the Year.

POPAI CE

POPAI CENTRAL EUROPE is the Central European branch of the world association POPAI, which represents the field of marketing at points of sale and works for professionals affected by this field. The mission of POPAI CENTRAL EUROPE is to create a communication platform for manufacturers and suppliers of in-store communication tools, digital media, advertisers, advertising agencies and retail representatives. Through our membership, we support the education of local companies, conduct surveys and provide information about the retail sector and its overall development.

May Regatta

Since 2013, MORIS design has been the organizer and main partner of the May Regatta – an offshore race that takes place every year off the Croatian coast. The race consists of four racing days (Monday - Thursday), including one night stage. This gives the crews enough time to coordinate and practice before the start, as well as enjoy one more free day after the race. The race has fixed rules, but after completing the individual stages, everyone can decide whether to choose a common anchorage or to remain alone, for example in a nearby bay. Whether you're an experienced sailor or a beginner, don't hesitate to join us, we'd love to welcome you!

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