MORIS design: IQOS - PHILLIP MORRIS

Let your product stand out among the competition

Support your POS communication with a sales stand designed to suit your product and to attract customers.

We manufacture POS stands in a variety of materials, in many designs and using technologies that respect the needs of your specific product. We design displays in metal, wood, plastic, glass, interactive and in various combinations of materials.

Why us?

We design stands that sell.
We have our own design department and production.
We can also produce a sales display to your own design.
We produce around 40,000 stands per year.
We deliver sales stands to all EU countries and other locations.
We use a variety of materials, including sustainable ones.

Selected works

Client: IQOS
Segment: Tobacco products
Realization: 2020

About project

We created IQOS design prototypes, including a technical solution, for Philip Morris.

We designed a technical solution for a set of IQOS products in a very sophisticated way – illuminated letters, docking station, coin tray and counter display.

The illuminated letters IQOS are designed from opal plexiglass, including lighting using white LED modules and a dimming sensor to conspicuously attract shoppers' attention. There is also a docking station for 5 devices with a charging adapter, which includes a dimming sensor. The coin tray is made from shaped and tempered glass, with edges ground to matte, and is complemented by a holder for the replacement of the glass if necessary. The coin tray's dominant feature is a 3D IQOS logo which is sufficiently large to attract attention. The pinnacle of the technical solution is the counter display, with a 3D illuminated LED logo and changeable magnetic price tags. We also designed the product holders excellently; they are mechanically secured against theft by winches. The entire set thereby ensures that the product is effectively presented directly at the point of sale, and becomes a powerful tool for long-term brand building.