MORIS design: Plzeňský Prazdroj

Let your product stand out among the competition

Support your POS communication with a sales stand designed to suit your product and to attract customers.

We manufacture POS stands in a variety of materials, in many designs and using technologies that respect the needs of your specific product. We design displays in metal, wood, plastic, glass, interactive and in various combinations of materials.

Why us?

We design stands that sell.
We have our own design department and production.
We can also produce a sales display to your own design.
We produce around 40,000 stands per year.
We deliver sales stands to all EU countries and other locations.
We use a variety of materials, including sustainable ones.

Selected works

Client: Plzeňský Prazdroj, a. s.
Segment: Alcoholic beverage
Realization: 2017

About project

The new beer section's dominant feature is the use of the element of light, and its colour shades. The exposition's lighting constantly changes intensity, and is never the same. The ceiling lights evoke a magnification of pulsating beer foam. Together with the navigation, this effect is easily identifiable both from remote locations throughout the store, and directly on site.

The exposition is completed by an untraditionally conceived categorisation, which utilises the transparency and colourfulness of the material in the tones of the beer bottle itself. The individual categories are highlighted by reflective RGB lighting, which plays with the embossed aluminium sheet's structure.